I guess the hype is real. I just helped a buddy set up and customise his S24 Ultra. He's not a tech nerd, but he likes tech, just not to the extent of most tech nerds. It's his first Android phone. Calling him overwhelmed would be an understatement. In a good way, though. The funniest thing was that it was the simple things that just made him shake his head. One consistent back button, Customizable gestures via Onehand Operation, moving icons, pausing a video while recording, T9 dialing, and clipboard, just to name a few. When I set up afew routines...mind blown. Lol. I wouldn't be surprised if he eventually got a Fold.