You broke the rules, or you didn't. There is no in between.
I don't care what Elon believes. I just think rules are meant to be followed.
There is a difference under law though. Platforms such as Facebook, Twitter/X and the rest all have special legal protections as being a platform and not a content creator. It means they can't be sued illegal content on their platform, as long as they take steps to remove anything illegal when found or notified. It states since they are the platform and not the user and they don't censor, they can't be held responsible for the content when posted. When they do censor or decide what can or can't be seen, that is content creation and therefore should not have those protections.
They also have now moved into a position of influence, where they influence what people see as information and news. Like a news agency or tv channel, if they are to present news, they cannot be biased and block information from being reported.
You can point to the likes of Fox News, which has their right wing hosts, and CNN/MSNBC with their left wing hosts. These shows are clearly opinion shows, not specifically reporting news. They add opinion to news. They don't fall under the same umbrella, as long as their news shows don't. Now it can be argued that none of even the news shows are that anymore. I wouldn't disagree.
When the federal government and said platforms work together to silence voices they disagree with, it's no longer "the rules", it's illegal. If you're fine with that, then you're a major part of the problem in this country.
You can't claim to be free speech and be fine with censorship by anyone. You can't use the "private company, they can do what they want" excuse. A news company can't, they legally have a responsibility to report, not pick and choose what to report. Social media platforms have reached that same responsibility. As a platform, not the content creator, they don't get to choose what is wrong or right. That is up to the user. Of course, SCOTUS has ruled exceptions to free speech with "fighting words", but as we have seen with people today, their interpretation of what this is has been weaponized.