I didn't find it boring at all. That's because I didn't watch it. As I haven't bothered for some years now. Okay, so I did watch a bit of the highlights afterward. The highlights were boring.
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What a boring Apple event
- Thread starter d5aqoëp
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Wow, a lot of you just sound like whiners. Not sure if it's people that aren't even Apple fans of what. It was clear what today was about. If you didn't like it fine, but get over yourself already. Steve Jobs died 8 years ago, stop incessitantly comparing Tim Cook to him. Sorry but no one is going to twice replace him.
Point is: most people who criticise Apple these days actually are true Apple fans. At least fans of the products manufactured by a company once named "Apple Computer, Inc". Those were well made, thought-through, just working Unix machines. Great OS. Great everything (mostly).
What bugs me most with Apple these days is not necessarily that their machines got flaws here and there. After all, s*** happens, and it can happen to the best. What really bugs me is Apple doesn't even seem to care.
All they seem to care these days is the holy cow that goes by the name of profits.
Again, this is really no different that what it was like in the days when iPod was announced and what many long time fans were saying about Apple then.
Not really...
That was the exact time when Macs came into focus of developers, nerds, etc., the crowd that we observe jumping ship right now. The Aluminium Powerbooks, for example, great machines no Intel notebook could even remotely match despite the troubles with the Power PC chips.
I know that, I still own two of those. To this day, best keyboard ever. MacOS was way ahead of XP; Mac OS Panther and, even mores so, Tiger actually founded Apples' reputation - a reputation Apple benefits from to this day. Actually, pretty much every feature I like about Mac OS was already present back then (Tiger), and some have developed backwards since (Visuals. Expose).
Today, I would never buy a new Macbook Pro. Too expensive for what it is, to unreliable the keyboard, too glued, too soldered.
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Your postings here are exactly the same what I posted the last years here at MR.
Not everything but the most of their products hardware-side produced by apple since let‘s say 2012 is more or less crappy.
Apple‘s customers turned more and more being testdrivers of apple‘s non-mature products, be it hardware, be it software.
GPUs get toasted since 2007/2008 in the MacbookPro Line because of insufficient cooling, the customer must pay, also for overheated keyboards (typically failing upper line), they are even unable to develop new keyboards, that are sustainable in daily practice (see the MBP „new keyboard“)
.... there are thousands of examples of bad „solutions“...
It is all about money , all about lifestyle-gimmicks - and nothing about solid products.
But I refuse To look at Steve Jobs as the former Jesus Christ, gone too soon. He loved money as well as does Tim Cook. And even Steve Jobs made very bad decisions.
(For further Details look for my former postings).
Apple would never have survived without the comeback of Steve Jobs, but as well not survived without Tim Cook and the young Jony Ive. Tragically, Jony Ive soon went crazy and started a war reducing ports, reducing ergonometric design and thought soon only in „thinness“ instead of user-friendlyness. Nowadays he is just the opposite of a good designer.
Tim Cook is a sort of cool-blooded capitalist and made apple really great again by founding a world-wide slavery of people working under terrifying circumstances and gave a **** on environmental problems.
The years of fundamental changes by digital,hardware are over, apple gets hunted by Samsung and Huawei and many others and is since many years not leader of the industry at all, they lost even touch with the new leaders, running after them instead of ahead of them...
Todays computers and digital products for everydays use are so mighty and powerful that there is no need for more powerful machines (except for hard professional use, but hey, 99% of apples customers are just normal users)
So, apple has become the same role that once had IBM - you remember the PR-Video/Advertizing by apple from 1984?
The hardware-market has reached saturation and now all is about selling/ distributing lifestyle-products for consumption, sold by means of a perfect infrastructure called internet - as there are films, music, TV(advertising) and so on and on...
Tim Cooks plan is boring for hardwarefans and softwarelovers, but exciting for shareholders.
Customers refuse to pay 1000+ USD for gimmicks like the iPhone X and they dont want glued and soldered parts for astronomic prices.
The only thing that is astonishing is: how the hell was apple able to sell overpriced weak products for sooooooo looong?
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Apple has nurtured a fan base that loves to give more money to Apple - for some them it seems to be a badge of honor to overpay Apple for products and services.