Physically, it is beautiful - heavy, exquisitely illustrated and just gorgeous to behold.
Thus, from a purely physical perspective, I am already smitten, as I love beautiful books, (the computer's silly auto-correct seemed to think I wished to write "boys" instead of "books", tsk, tsk), books where it is clear that effort and energy and thought and care have been put into producing a gorgeous quality product.
But, beauty alone - while necessary (and desirable - and I speak only of the world of books, here) is not sufficient; thus, what is of equal - or, frankly, greater - importance, is the fact that this book also received excellent reviews in a number of the very good British publications, which is what prompted my decision to order it.