My biggest gripe is the poor customer service. On occasions I've had to wait easily for an hour plus just to speak to someone. Now this is a huge rip-off - charging people to queue! Especially when your new expensive computer is dead. I know ... it's the modern world. The staff can be very "programmed" too. A bit like here really ... criticise and get flamed. Secondly, the reliability is quite poor for a premium price product. I think the DOA figures are about 1 in 10. I've had problems with every machine I've owned and I've had 8 or so. Sometimes very serious problems. You just shouldn't expect that at this price point. I've got synths/samplers and hifi that's 25 years old that I haven't had a minute of problems with. Even my Atari 1040 is going strong. Yet my 2.5 year old 1600 iBook is scrap as the cost of repair makes no financial sense. Which leads me to poor green policies. Not enough solid politics from Apple on green affairs. The prices. Even when taking TTC/VAT into account Apple is screwing it's European customers. And the iTunes pricing is a scandal. Finally, it's focus away from computers with those bloody tv's and phones. Start a seperate division and recruit accordingly. Don't take people of Leopard and the new iMac etc. There ... Flame ON!!!