People at work were all over it. It actually disappeared for a few hours the first afternoon as it was passed from hand to hand around the office. I just let everyone play and it found it's way back to me eventually. I took it on a round trip flight from New York to San Francisco last week and the only reaction I got was a smile from the stewardess when I was playing Plants vs Zombies. I had it out (the iPad) on the flights, waiting in the gate areas, and in the Four Seasons in San Francisco. Everyone was either very polite or completely disinterested.