The definition of insanity is trying the same thing over and over again expect different results.
It isn't exactly the same. There should be some substantive differences.
1. Thermally this will likely be substantively very different than Cube or Mac Pro 2013. Very high probability of at least one active fan (at least a 120mm one) . Perhaps two ( in the 100+ mm ) range). So not like the Cube at all. And if it is a large air inlet , front-to-back design (i.e., leave behind dogma have to spend lots of effort hiding the air vents and/or chimney. ).
The 2013 also had the two or more , uneven heat sources on shared thermal core. If have two even temperature dies then don't have imbalance problem. One die even less of an imbalance problem (if allow the M1 Max option to hit lower price point. )
If Apple comes out with another chimeny or "hide the fan on the bottom Mini" focus solution, then yes tag them with the "stuck on stupid and not getting off" label. One of the rumors said took design hints from Mac Pro... if it is
only being open to highly visible , large air vents, then that is enough to get off the crazy road.
2. They are trading higher performance out of the soldered down RAM. Apple has a "Poor man's HBM" solution here. Yes loose the modularity but getting performance out of the trade-off. That is in contrast to mainly just more money in Apple's pocket. ( Apple is making more but getting some value out of the deep customization also. Is it a big enough to make hyper modularity folks happy? Probably not. Will folks who just want to buy and box and get work done be happier? Probably yes in most cases. So that is a difference. )
Apple will probably make argument that 800MB/s memory is better than PCI-e v4 or something like that. (access to unified memory is faster than PCI-e that we provide (and most others currently provide). )
3. The high amount of fixed function logic is going to make lots of folks quite happy in their workloads where there is a very good match. Getting most of an Afterburner for 'free' if have a huge stack of ProRes video to cut. Again Apple is bringing more value to the table than just being smaller here. In part, smaller because took the card and stuffed it onto the die.
Is that going to make folks who had no interest at all in buying an Afterburner card(s) happy? No. But it is also not doing the 'same thing' either. If Apple has narrowed down the target user base, then not doing the same thing.
Apple has way better AI/ML/Tensor offload libraries now than they had OpenCL coverage when launched the MP 2013. There is more Apple foundational libraries into the 'hidden magic units" in the systems now. AMX , NPU , A/V special units. etc. Software before deliver the 'better' hardware tends to get more traction.
There is also still a decent change that :
a. there is optional storage inside. ( M.2 slot , optional 2.5" SSD bracket , maybe if on the larger possible a slot ). So won't be stuck with one , and only one, internal drive constraint. [ which is kind of silly ... since storage can be much 'smaller' than 10+ years ago. Apple won't ship a BTO configuration with an 3rd party drive in it, but will optionally allow a 3rd party bracket to use a provisioned (but completely empty) SATA socket. ). Same with internal USB dongle of software locks. Shouldn't be too hard to provision what they did with the MP 2019 again here even in a slotless box. ]
Only one internal drive was a MP 2013 dead end there is about zero reason to repeat here if going bigger than a Mini or laptop case.
b. Thunderbolt 4 isn't going to 'die' like Firewire. It is more useful in the 2022 era than the expansion ports were in 2013 (and earlier ). Four TBv4 ports and a 10GbE port would deliver better value. ( Apple should go 'cheaper' on the external ports. The Cube effectively was and the 6 ports on the MP 2013 where an attempt to cover up the Thunderbolt wasn't as good as the hype at that point. More than four TB ports is like pouring more ketchup on something to make it better. It is likely the wrong solution. )
There is even lower mandated reservation for video data traffic in TBv4. Solves eGPU? no. but no where near same zone as Cube and significantly far less restricted as TBv2.
AMD is going to release USB4 ( and motherboard vendors can flush out the TBv4 certification ) solutions on next gen also. So not an "Intel only" thing.
c. Apple won't put last century Ethernet on the device ( 1GbE ). 10GbE or maybe 10GbE and a 1GbE. (Again minimal connection specs from Mac Pro as opposed to whole wireless is more wonderful dogma Apple often falls into these days. ) . In 2022 there is lots more data on NAS/SAN than in pre 2013 era. Times have changed. What would be crazy is not to move to a network standard that was invented in the current century delivering a system in.
Decent change the power supply could be modular ( and Apple may put their iMac 24" 1GbE gimmick on it too et to a second Ethernet if don't have enough edge space on the chassis itself. )