I'm a long time iPhone user, currently on a 4S, so I'll turn this on its head just a tad - What changes to iOS would make me
not choose Android for my next phone?
Let me choose
default apps. For example I prefer Chrome to Safari and it is incredibly frustrating every time I am forced to use Safari, for example when clicking a web link inside another app.
Make better use of the
notifications tray. Quick settings, for the love of God!!
Larger screen. Not just taller.
Widgets. I can see a ton of uses for this. I'd especially like to have my calendar open and visible on one of my homescreens.
A more
dynamic homescreen UI in general. Why just one background tile behind all the homescreens? I love it when you scroll to the side on an Android and the background moves with it just a notch, creating that sense of depth. Also I like stuff like pinch to show all homescreens. Customizable gestures. And so on. Just DO something with the freaking UI.
Swipe to close running apps. Or some equally smooth equivalent. The longpress on bottom row of icons is incredibly frustrating and takes forever if you have many apps running (semi-running/idle, whatever it actually is on iOS). The vanilla Android approach to this is just beautiful, and how it should be.
Innovation. Just a sense of excitement, of moving forward. Kind of an overarching statement but yeah, iOS isn't really "happening". Moving to an iPhone 5 from the 4S just doesn't feel exciting enough. Not making better use of the insane tech specs smartphones have today compared to just a few years ago just feels like such a waste.
On the other side - sorry if the way I am addressing this is something of a derail, but I felt these deserved to be mentioned as well - What do I hope Apple
keeps in iOS/iPhone, even if the changes above were introduced?
Uniform icons. I don't know why Android continues to look so sloppy and amateurish when it comes to this. Different sizes, text flowing too far to the side, etc., even for Google's own stock icons! This one makes it difficult to switch to Android as I'm a bit OCD on having a tight looking workspace, and that includes the homescreen on my phone. Of course you can't ask that all app creators be awesome designers and make equally good looking icons, but on iOS they are at least all uniform. And I know, I can customize them on Android...but I don't want to have to go through the hassle. And honestly I've not seen any custom Android icons that look as good as those on iOS.
Phone build quality/design. Sorry, but to me there is no Android phone that's even close yet. The Nexus 4 is the best so far, but my 4S is still in a different league IMO. Apple just keeps it so damn solid. This is a big one for me.
Physical homebutton. I know most of you hate this but to me this one is important. Feeling that soft but defined click connects me to the functioning of the device in a way no visual or haptic feedback can ever achieve. I can feel it literally in my bones that something has happened, I have issued a command and the device has received it. I think this confers trust in the device on a very profound level. You may laugh but I actually think this is a key factor in the continued success of the iPhone (when paired with the near flawless outer design of the device). Our sense of touch is more direct than thought - a high quality tactile response does more for making you feel paired with your device than any visual cue or haptic feedback will ever do. (This goes for the mute speaker button too - I love this one as well.) I know homebuttons break, but in general this seems to be a marginal issue. Personally, I've not had a iPhone home button go even a little limp since 2008, nor has anyone I know ever suffered a broken homebutton on their iPhone.
Alright, hope this wasn't a total derail and sorry for the wall of text...freelancer procrastination setting in hard this morning...