How is your new Ferrari catching fire any different? It's a brand, you spent a lot of money in it, it blows up, its the exact same thought processes of its customers, I don't think how historic the brand is comes into your thinking when your 200 grand car goes up in flames, the same as the Vauxhall Zafira.
Apple had to recall its Nano first gen due to faulty batteries at risk of fire. People would still buy the Note 7 if it was left on sale, they still buy other products that have been recalled.
Also:
http://www.zdnet.com/article/nokia-recalls-batteries-at-risk-to-explode/
https://www.theguardian.com/business/2007/aug/15/mobilephones.technology
The above makes Samsungs recall look like nothing.
As I said, their have been plenty of product recalls over the years but and small and the public forgets and moves on and buys from the brand still...
It is PURE hyperbole to go on claiming anything else, history proves that fact!