Very interesting concept, I didn't think about that.
I do believe that the Mac name will die though, in 20 or 30 years, when it is worn out.
Unless "Mac" becomes synonymous with the term "computer" it will eventually die.
I don't think that's necessarily fair. Brand names tend to die when they contradict the goals of the company. If you look at other durable goods, you see brand names lasting for many, many years -- for example Whirlpool,
I see a few scenarios where the Mac name might go away:
- Apple creates a new line of computers using something sufficiently radically different that they co-exist for some time (i.e. the transition from the Apple II/III lines to the Mac). I honestly don't see this happening again, though, with the maturity of computers as a concept. I don't see a situation arising where there's a need to start over in quite such an abrupt way.
- Alternatively, Apple creates such a new product that it wants a different name solely for buzz purposes, and the different name sticks.
- Convergence really happens and Apple's computer offerings drift out of what is traditionally called a computer today -- this seems somewhat slim, but not out of the question in 30 years. Certainly, in 30 years, how we use computers probably will be dramatically different than it is today.
- Apple gets fractured and its brand names start to suffer, and so it consolidates under the well-known Apple name (e.g. because people aren't clear that the same company makes iPods and Macs).
One of those things might eventually happen. But so many brand names have been around for decades, so I don't think it's necessary that it will happen.