After yesterdays presentation I took a sleep (Europe based) and honestly...
The presentation still sucks, it still is a disaster, and I’m pretty sure even Tim is aware of that. They’ve been pulling every marketing trick up their sleeve, wasting time on useless bits, up to the point where they brought out a stuttering engineer presenting the “Pro”ness of a CPU that is exactly the same as in their non-Pro model.
BUT: I changed my mind about the iPhone Pro. Is it innovative? No! And yes...
See, when I think of what I want from a futuristic phone, the things that come to my mind are more processing power, better screen, better cameras, better sound, better haptics, more durable, more battery life, better connectivity and most importantly: A great user experience.
The last part is nowadays mostly about software, where Apple actually delivers. Other than that, the iPhone fulfills most of that checklist, except haptics and maybe connectivity (will have to see what’s inside).
So aside from that, what we’re actually interested in is innovation that makes us experience the device in a new way. And I just don’t see much on the horizon. I’m sure 5G can transform some peoples life in a couple of years, but other than that, most of the rumors are not innovative either. They are all iterative updates: 120Hz, ToF scanners, smaller notch, ... whatnot.
Bidirectional charging has transformative potential, but only once its efficiency passes a certain threshold (which I’m not sure is even possible, thats up to the physicists amongst you).
I don’t see much use case for an Apple Pencil, except if my iPhone would fold into an iPad Pro. But for this to happen it would need to fold at least 2 times. I don’t need an iPad mini in my pocket, its just too small for serious design/drawing. Foldable tech might become interesting, but it needs to snap perfectly into a flat area once extended, otherwise it will be unusable as a tablet experience. And whether this is possible... again, its up to you physicists to decide.
So to me the only new use case im really excited about is AR. But, I don’t see AR as a phone thing, it annoys me for the most part. It’s inconvenient. I want to interact with the world during AR. I don’t want to give up 50-100% of my hands, flatten the world onto a 2D plane and look like a dork during all of that.
AR is a thing that I would love to see in the format of contact lenses or eye projections, but that’s far far off. The first iterations are going to be glasses. And THIS! This is where Apple fell short. That would’ve been their chance, to present the next really meaningful innovation. Getting ahead of their competition. They have something in the works. Why, just why wouldn’t they present it. Just a sneak peak. Get that momentum before someone else does. But no, instead they fell flat, perfectly mirrored by Tims face full of anticipation and disappointment at the very end of his own keynote...
All they can hope for now is that none of their competitors announces their glasses in October.
EDIT: actually I would’ve appreciated an always on screen...