... but I contend that the credible existence of the MP (and a few other products) along with Apple's Pro softwares (Audio, Video etc.) have had* a big impact on the general credibility of the entire Mac platform.
What is lacking is credible quantitative evidence to back up this often cited, largely narcissistic hypothesis. The Mac platform credibly existed for years before the Mac II came along. The notion that the "few" carried the whole Mac Platform is largely self indulgent hand waving. There was significant impact within respective subsegment.
Problem is, Apple post-Jobs may be doing more listening to the idiots on Wall Street:
There is no evidence that what Apple is doing now is largely any different than what Jobs was doing. The only significant change is that Apple is hoarding somewhat less cash now than when Jobs was running the show. I'd bet Jobs never would have signed off on these dividend increases.
The current stark lack of progress in Mac Pro development is deeply seeded in moves that Jobs made in 2009-2011. It is extremely unlikely that Mac Pro R&D was either stopped or chronically underfunded without Steve Jobs' approval. The whole notion of "if Steve was here this never would have happened" is delusional. Steve Jobs played a significant role putting the Mac Pro in the position it is in now.
Tim Cook was in charge of overseeing the overall Mac business so he isn't totally out of the web of influence here but Jobs had a chokehold on all products.
My secret fear is that Apple will spin off it's computer division and call it ... you guessed it: "Apple computer"
Never going to happen. Frankly it is also myopic not to look at the iOS products as computers. They are. Apple dropped "computer" because the myopic notion is to map "computer" onto a vintage IBM PC or Apple II box physical entity. That's close minded. Apple is still very much in the computer business. What they are not fixated on is any one form factor or any one instantiation of their core OS infrastructure.
Never going to happen though as long as iOS and OS X share common infrastructure. OS X can't be effectively decoupled from the Mac hardware and OS X can't effectively be decoupled from iOS. So there is no "spin out" coming ever unless Apple's corporate strategy is completely reversed.
Given the current strategy put $100B in the bank, that isn't likely. Might as well wait for a meteor to bulleye's Apple HQ and wipe out the executive staff at the weekly staff meeting. That is about as likely.
* Think of it: countless pro's using their mac pro's and logic/final cut to professionally create audio and video content,
This is a ghetto that is actually not doing the Mac Pro any favors. The notion that the Mac Pro is primarily good for two propriteary software titles.
First, those two titles work just fine on other Macs. It is almost suicidal to construct an OS X software title that primarily depends upon one (and only one) Mac model. The Mac market is a single digit fraction of the overall personal computer market. Any one Mac model is a relatively small fraction of that single digit fraction. It is even worse for the Mac Pro since it too is in the single digits. Multiply two single digits and you're likely in the sub single digit territory. A segment so small that it is high prone to death spiral pricing and almost guaranteed low growth. Both of those are death sentences as an Apple product because they are in 180 degree opposition to Apple's general goals for products.
while every user in the world is offered the same manufacturer's "affordable" hardware (iBooks, MacBooks) along with the same company's suite for digital creations (iLife). And Mr. "I'm a Mac" extolls the creative virtues of his platform... <SIGH>
This is not what the "Mac vs PC" campaign was about. The notion of "you can buy something similar to what cool pros buy" is far closer to what was being pitched while the Mac market share was
declining , not getting larger. That sales pitch wasn't a masterstroke of anything.
The "Mac vs PC" campaign was more about "tools that just work" ( which has been a reoccuring theme since the Mac was introduced. ). It also was highly leverage more on making fun of how badly Microsoft was shooting themselves in the foot more so than properties of a Mac. That why the campaign essentially died after Microsoft started to correct for Windows Vista.
That was a marketing masterstroke and Apple looked like a company on a mission.
Hardly. Making fun of other folks stumbles doesn't have long term legs if they correct for their mistakes.
Much of Apple's marketing for the Mac these days is done through retail Apple stores. Apple directly exposes potential customers to Macs and they make up their own minds whether they want to buy a Mac or not. That has actually been far more successful than any of this gimmicky ad campaigns or evangelist/fanboy concocted 'missions'.
Wonder what that mission is today... I'm sure it's there, but I can't see it.
The mission is to sell computer systems that significantly increasing numbers of people want to buy. Secondly, to put better solutions into the hands of more people at more affordable pricing (e.g., take $8,000+ solution systems and make them $2,000 solution systems. )
The mission
never was to selling into some relatively statically populated niche.
The Mac Pro didn't get priority from 2009-2011 not because the iOS stole Apple's focus. The primary problem is that it was a shrinking sub-market. "no or very low" growth means low (or no) Apple interest.