That's the big takeaway, I agree
This could very well be step one in a price hike across the board
Even if it's not, though, it's does get shoppers "closer to the next option", like they've done to Mac configurations for years now, which kick starts the "well if I'm already at X price ... I could just spend a little bit more and get Y!" process.
It's crazy how much mental manipulation is "Cook'd" into Apple product offerings and the overall design of the lineups and pricing.
Some call it "great business" - fair
I personally consider it a nearly abusive relationship with your customers
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