Seriously, you see this in every type of product purchase.
Most BMW purchasers, for example, don't see it as a "big deal" that they are buying a BMW. They've always bought a premium car. When it's time for a car, they walk into the BMW dealership and buy a new one. The drive it home and enjoy it for a while, then drive it for a few years and sell it to buy another.
But the 'aspiring" BMW purchaser is different. First, they dream about it for a decade. Then they read everything in print and on-line about it. They have 10,000 posts on every BMW board before they step foot into the dealership. The salesperson is confused when they ask the revision of the ECM before the test drive, and offended when the customer refuses to test drive a 325 with the "dreaded 2.17a ECM with the fourth gear closed throttle barely audible intake stutter", insisting that the new 325 just off the truck with the 2.18 ECM be prepped for a test drive.
Once home, the five day inspecto-thon begins. 100 Flickr photos are posted to all the websites. Threads like "Should I be worried... 2.2 ECMs rumored" and "BMW quality is *#&$(#&*, passenger door handle less shiny than driver side". Folks chime in that yes, OP should be worried, the 2.2 ECM corrects the auto-dim dashlight algorithm to accomodate daylight savings time and upgrades are rumored to be 90 days out... DST will be over by then! A few say "Dude, chill, who cares what ECM you have, and the door handles look identical in the photos". Responses are of course "FANBOY!" and "Ignore the BMW worshipper, email
HeinrichGueben@bmw.com if you want results" and "BMW should NEVER ship a car with a flaw, ever, and I'll stake my ZERO days of experience in manufacturing on that opinion!".
Of course Apple has problems at the volume they deliver. Of course they take care of the problems. Of course these problems "matter" to you in direct proportion to how much this purchase "matters".
There's a tendency of the young to extrapolate EVERYTHING into an irreversible trend. Nobody could make a buck off of "global warming" if folks could evaluate data unemotionally, but since most can't, there's a ton of money to be made on bad extrapolations.
But I digress... what did Apple Care say? They're 7x24, right?
