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tornadowrangler

macrumors regular
Sep 5, 2020
168
335
Why?

Unfortunately, for Apple, the mini is simply a decoy product to increase the price of the regular iPhone by $100 without anybody noticing. Once the market accepted that the regular iPhone is $799, their next step is to upsell by introducing the iPhone Max. The mini has served its purpose and won't be continued.

I mean, 3% of iPhone sales is still A LOT of sales.
 

ericg301

macrumors 68020
Jun 15, 2010
2,329
2,640
I could see them issuing a new mini every 2-4 years, like they've done with the iPad Mini. So maybe a iPhone 16 mini.

I adore my 13 mini (and the 12 before that). I like that I have a modern phone that fit in my gym shorts with fear of falling out. Or in my back jeans pocket without poking out the top. My wife has a regular 13 and I cannot believe how big and unwieldy it is.

Honestly I think the "mini" name doomed the product. It implies less than and inferiority. If it were named iPhone Air, for example, for parity with the iPad and Mac lines, sales would have been better.
 

thejadedmonkey

macrumors G3
May 28, 2005
9,249
3,508
Pennsylvania
If they priced it correctly then why are the sales so bad? I'm a Mini lover but it was too expensive because for the extra $100 you could get the 13 with a bigger screen and better battery life which the majority of folks want.

Now if you dropped the Mini storage from 128gb to 64gb, kept the rest of specs, and priced it at $599 then it could have taken more market share and maybe convinced SE buyers to step up so we can finally get rid of that ancient design. The SE currently costs $429 so IF the 13 Mini costs $599 its just enough for both devices to be relevant yet when the regular 13 only costs $100 more than the Mini it, in turn, made the Mini a harder sale thus more irrelevant.
Sales are fantastic. They raised the price of the iPhone by $100, and only lost 3% of sales to a different iOS device.
 

thejadedmonkey

macrumors G3
May 28, 2005
9,249
3,508
Pennsylvania
I could see them issuing a new mini every 2-4 years, like they've done with the iPad Mini. So maybe a iPhone 16 mini.

I adore my 13 mini (and the 12 before that). I like that I have a modern phone that fit in my gym shorts with fear of falling out. Or in my back jeans pocket without poking out the top. My wife has a regular 13 and I cannot believe how big and unwieldy it is.

Honestly I think the "mini" name doomed the product. It implies less than and inferiority. If it were named iPhone Air, for example, for parity with the iPad and Mac lines, sales would have been better.
So true. Here are some better names, just off of the top of my head:
  • iPhone ME, for Miniature Edition (but importantly has "me" implying ownership)
  • iPhone SE, for Small Edition, and a throwback to the SE it replaces
  • iPhone Pocket, because it fits in a pocket
Instead they copied the iPod naming, iPod, iPod mini, and expected it to work. The iPod mini was a less featured iPod, with smaller everything including battery life and storage space (due to physical constraints at the time). It also was the first iPod to get the color treatment, so I'm sure that boosted sales too. The iPhone Mini is literally a full sized iPhone that got put through a shrink ray, and the name does not imply that at all.
 
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ericg301

macrumors 68020
Jun 15, 2010
2,329
2,640
So true. Here are some better names, just off of the top of my head:
  • iPhone ME, for Miniature Edition (but importantly has "me" implying ownership)
  • iPhone SE, for Small Edition, and a throwback to the SE it replaces
  • iPhone Pocket, because it fits in a pocket
Instead they copied the iPod naming, iPod, iPod mini, and expected it to work. The iPod mini was a less featured iPod, with smaller everything including battery life and storage space (due to physical constraints at the time). It also was the first iPod to get the color treatment, so I'm sure that boosted sales too. The iPhone Mini is literally a full sized iPhone that got put through a shrink ray, and the name does not imply that at all.
I like these ideas - or even "iPhone Nano."
 

John981

macrumors regular
Nov 5, 2017
163
304
The consenus seems to be that it sells below Apple‘s expectations.

As to why that is, we can obviously only speculate. For me, the battery life was a big reason to go for the „regular size“ 13 Pro instead. But I also only upgrade phones every few years, so when I do, I usually want the product with all features available at the time.
 

snipr125

macrumors 68020
Oct 17, 2015
2,020
3,145
UK
Its sad that the Mini will be cancelled, but the mainstream generally prefer larger screen phones with bigger batteries especially with all the media rich social networking platforms these days. My 12 mini is probably the best phone I ever had, just love it.

Hopefully Apple keeps the 13 mini in the lineup as the smaller premium iphone alongside the regular A15 powdered iPhone 14 models. We also have the SE line to hold onto. Either way they won’t disappear from the face of the earth like everyone seems to believe.

Come September though I am going to try the 13 or 14 Pro and see how it goes, will hate the size/weight but appreciate the larger battery.
 
Last edited:

jav6454

macrumors Core
Nov 14, 2007
22,303
6,264
1 Geostationary Tower Plaza
The consenus seems to be that it sells below Apple‘s expectations.

As to why that is, we can obviously only speculate. For me, the battery life was a big reason to go for the „regular size“ 13 Pro instead. But I also only upgrade phones every few years, so when I do, I usually want the product with all features available at the time.
Agreed. The non-Max size of the Pro iPhone provides best phone to screen ratio.
 

Quackington

macrumors 6502a
Aug 12, 2010
546
314
England, UK
I’ve got a 13 Mini so it should last me 4-5 years, hopefully.

Hoping by the time it comes to EOL, there’s an SE in a similar form factor.

Someone mentioned the 5.8” size. I really wouldn’t mind that at all.

EDIT: the only thing I don’t like about the Mini is the battery life.
 
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Danfango

macrumors 65816
Jan 4, 2022
1,294
5,779
London, UK
The two people I know who had mini phones have power banks as well and said they’re not buying a mini one next time. I think that is at least one of the complaints.
 

ImAlwaysRight

macrumors 6502a
Wonder if I should snag one for my granddaughter before they go for good? She probably won’t get a phone til next year, but it might be worth holding on to. I want to get her that blush colored one.
Wait until next year. At least on AT&T, I've noticed that they always have the discontinued models available for a long time afterward, at a reduced rate. When I got my iPhone 13 Pro last year, I saw iPhone 12's and 11's available for a much cheaper price than what they originally sold at.
 
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Xand&Roby

macrumors 6502a
Jun 13, 2020
534
486
I've heard that Apple is going to cancel the iPhone miniseries this year. But why? That was a great phone.
Because, if you hadn't noticed, the world is full of people imbecile, and these imbeciles vote and buy products, so something has to sell.

As someone said when he wanted to tax the poor, it is true that they have little but there are many.
 
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Cognizant.

Suspended
May 15, 2022
427
723
Why?

Unfortunately, for Apple, the mini is simply a decoy product to increase the price of the regular iPhone by $100 without anybody noticing. Once the market accepted that the regular iPhone is $799, their next step is to upsell by introducing the iPhone Max. The mini has served its purpose and won't be continued.
Do you have any idea how many phones 3% is to Apple? It's a lot. And they have their place. My folks both just got Minis. They don't like the big phones.
 

AxiomaticRubric

macrumors 6502a
Sep 24, 2010
945
1,154
On Mars, Praising the Omnissiah
Why?

Unfortunately, for Apple, the mini is simply a decoy product to increase the price of the regular iPhone by $100 without anybody noticing. Once the market accepted that the regular iPhone is $799, their next step is to upsell by introducing the iPhone Max. The mini has served its purpose and won't be continued.

It’s a damn fine decoy.

Sell me some more decoys to go with my other decoys in my decoy collection.

If they’re dropping the mini how am I gonna fit my next iPhone in my pocket? I hope my 12 mini will last for many years.

It’s indignified to carry something as nice as an iPhone in a pocket where keys can scratch the screen and candy or gum can get stuck in the charging port. An iPhone really deserves a bag or holster.
 
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Cognizant.

Suspended
May 15, 2022
427
723
It’s a damn fine decoy.

Sell me some more decoys to go with my other decoys in my decoy collection.



It’s indignified to carry something as nice as an iPhone in a pocket where keys can scratch the screen and candy or gum can get stuck in the charging port. An iPhone really deserves a bag or holster.
My phone is always by itself in my pocket.
 

jav6454

macrumors Core
Nov 14, 2007
22,303
6,264
1 Geostationary Tower Plaza
Wait until next year. At least on AT&T, I've noticed that they always have the discontinued models available for a long time afterward, at a reduced rate. When I got my iPhone 13 Pro last year, I saw iPhone 12's and 11's available for a much cheaper price than what they originally sold at.
Agreed, carriers always tend to overstock themselves with devices and they later sell at loss.
 
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