Simply, Tim Cook gets Apple at its core. Tim understands the qualities that the Apple company is all about. Tim was there at the beginning of Apple's resurrection in the late 1990s. But, more subtly, it was a short but important and instinctive reaction to a question about why Apple didn't include 'Intel Inside' stickers on its products at a question and answer session on the new aluminium iMac in 2007. Tim Cook's reaction so very clearly describes what Apple is and what Apple isn't about. This gives me confidence Tim will learn from some issues of recent history related to pricing and design values and guide Apple shortly to new successes into the future and revive the original core of Apple's loyal but sometimes despairing customer base.
From 0:36
From 0:36