Well, everyone is in for the money, they're not doing it for free. ?
That depends on the use-case. There are use-cases where ARM is the better choice over x86 and vice versa. For Nvidia, they care little about the CPU, as long as they can effectively get their data on/off the GPU where the magic happens. HPC for CPUs is in decline, more and more work is done on GPUs.
On projects that I have insight to at varying degree, be it NASA/ESA/DLR, CERN/GSI for particle physics, KUKA/ABB in robotics, Volvo/BMW/Audi in autonomous driving or just the general "number crunching", people care little about CPUs these days. The CPU is necessary, but a necessary evil. The holy grail would be a large SOC with the biggest GPU possible ready to plug into the network. The target market is HPC after all and if you look at the speaker list at GTC, Nvidia got that market covered. There's no alternative, not AMD, not Intel, not general ARM or Apple.
However, CPUs still have their benefit for a large number of smaller VMs to run, such as websites, Overleaf, Blogs, etc. where 1-2 cores with 4-8GB of RAM is the standard these days.