They also helped create an entire new software development industry
Which software development industry would this be ? Embedded systems ? Mobile devices ?
Nope, nothing new there. They expanded maybe, but they did not create.
I'm not talking about the lower levels of computing. I'm talking about the parts of computing that End Users, who will never see an IDE in their entire lives. This is where computing is being redefined. They're shifting the way people use the "input. Process. Output.Store".
Again for the people wanting very much to redefine computing, "shifting the way people use" is not redefining computing. At least qualify it properly as a shift in usability, not in computing. You are talking about the lower levels when you use the word computing.
Why are some of you uninitiated insisting on using "computing" and claiming it is redefined ? Is it because a shift in usability doesn't sound as great accomplishment and you want to make what Apple did much bigger than it really is ? Stay objective please, don't involve emotions you have for a corporation in this discussion.