In tech product management, 'near term' classified as 5 years? Chuckle. No.
Anyone who says they are not moving for 5 years far more likely has a relatively high percentage of "stuck in the mud" customers rather than real technology change improvements that could be leveraged.
The 5 year mark is where tech tends start to get fuzzy and hand wavy. Not the end of the "short term". It is far more so the end of the long term plans.
Obviously, I went too fast.
About "stuck in the mud customers" shows you have absolutely no clue as to the marketplace for the products I mentioned.
"We have a new version of our software! You need to chuck your entire workflow to take advantage of it."
Sorry, but that is going to equal "No Sale" for a lot of folks - Hobbyists buy more copies of Poser, Vue, and Z-Brush than small & large studios combined.
Getting customers to upgrade is really, really difficult - If you didn't know this, ask E-on software, the makers of Vue. They created a brand new marketing and upgrade scheme campaign because too many customers have skipped multiple iterations, because the "new features" didn't justify the expense of the new product. I'm one of them - from Vue 5 to Vue 11, the only version that justified a new copy was when Vue finally went to 64-bit on OSX, 2 iterations after the Windows version.
After you are done talking to them, talk to SmithMicro, the current owner of Poser - they have been pulling their hair out trying to get their customers to move from earlier versions.
5 years is 2 iterations of software, at least with the software I am using. Assuming that they are working on it today, which doesn't appear to be the case.
Some of the products that I use have just now completed the move from 32-bit to 64-bit (1 to 2 versions behind their windows version), others still haven't made that transition.
The software I am using is already optimized to use CPUs. Having them change to GPUs means I get to relive the pain of moving from single to multi core processing. Thanks, but once was enough.
As a hobbyist, I can add 1st gen Dell Workstations (4 cores) to my render farm cheaper ($250) than I can add a top-of-the-line GPU.