Well, you have people touting the new lightning cable is reversible.
It does make you wonder that if this was an Apple product, say the iMat, if wireless charging would be perceived differently. Some might even call it pushing the technology. :O
A reversible cable is more convenient than a non-reversible cable, just like wireless charging is more convenient than using a cable.
They're both convenience features.. so there's not really anything wrong with touting the fact that lightning cables are reversible.