It's a fair point. They have to let people know they've caught up to the competition.
But in all seriousness, it's somewhat of a statement of the state of the iPhone and iOS 6. It's really telling that the competition has moved ahead and beyond. No other company, as far as I've seen, is advertising features that have been around for ages. Panoramic camera, noise cancellation, a thinner phone with a larger screen... None of that is even remotely new in the smartphone world. Whereas in the Samsung commercials that demonstrate features, they're showing off things that only a few other phones can do.
Some of us have moved on with our smartphones, and unless apple brings some significant improvements to iOS 7, I'll be moving on from my iPad, too. (I'll still happily be a Mac owner however
).