Been following this thread with interest; I recently researched a monitor purchase and was torn between a 4K 27" Dell or 5K 27" ASUS ProArt display; I was edging toward the ASUS, but then Woot! had some 'open box' condition Dells of the specific model I wanted and that created a nearly $480 effective price difference (figuring in sales tax concerns, etc...), so I got the Dell. I have a thread detailing my researching the topic and various factors involved in display shopping.
Initial Thoughts on Dell UltraSharp U2723QE.
One problem is comparing monitors is it's often an 'apples to oranges' comparison. For example, people compare 3rd party options to the Apple Studio Display. Yes, the ASD has 5K high resolution, 600 nits brightness and excellent color accuracy right out of the box per reviews, and you can control brightness and volume from your Mac keyboard (I believe). For around $1,600 without the height adjustment version of the stand. But it's a package deal:
1.) Lauded metal build quality - on something that sits on your desk, perhaps rarely touched.
2.) Thunderbolt - but Thunderbolt displays are often more expensive, and the ASD's USB-C out ports aren't Thunderbolt. I wonder what the point of it being 'Thunderbolt' is?
3.) It has spatial audio - reviewed as much superior to most monitor speaker systems. Great...but do you have external speakers you use instead of your monitor's?
4.) You don't get VESA mount holes unless you forego having a stand (IIRC). The height-adjustable stand is $400 more!
5.) Not only is it a very bright monitor, but it's glossy where's it seems most competitors are matte to cut down on glare. That's going to give it that extra 'pop' in some settings.
6.) It is Thunderbolt only made made to work with Macs; it can be used with a PC, but from what I've heard that's an inferior experience, and you won't be hooking it up by HDMI. Don't expect to use this with a gaming console.
7.) Due to high cost, you'll probably buy AppleCare for it, adding even more to the price.
If we ignore cost concerns, does the ASD offer Mac users a superior experience to 3rd party 4K monitors? I expect so, particularly if you care about the solid build quality and look, webcam with Center Stage, etc...
But I'm not paying that. You could invest a large amount in an ASD expecting to use it over 10 years, etc..., but will you regret that if in a year or two they put out a superior next generation model (say, 90 or 120-Hz refresh rate)?
I think the closest 'apples to apples' comparator for 3rd party 27" 4K monitors is the new ASUS ProArt PA27JCV, and you can read more about it (including links to excellent reviews) in this thread -
5K, 6K or 8K: new Asus ProArt monitors. Here's my reasoning:
1.) 27" 5K Display with strong reviews and lauded color. Note: it is matte.
2.) Mainly plastic body, like many 4K 27" displays.
3.) Speaker system underwhelmed reviewers. No webcam or Center Stage.
4.) USB-C DisplayPort Alt. Mode but not a Thunderbolt monitor.
5.) A very recent release, so you won't see much in the way of sales for awhile.
6.) Around $800. B&H Photo&Video has it, and if you use their PayBook credit card (no annual fee), you can get the sales tax discounted, so roughly $800 and it's your's (at least in the continent U.S.?).
7.) It's not made to work with Macs at the expense of PCs. If you decide to use it with a PC, it should not offer an inferior experience.
This is what I would (and did) compare against a 4K 27" monitor under consideration.
But the display world is evolving pretty fast. OLED is on the rise. Every 5K 27" display I know of is 60-Hz, but demand for 'gaming' displays may make higher refresh rate 4K options available. We now have Thunderbolt 5 and a new HDMI spec. may come out soon (January 2025?), so driving high res./high refresh rate displays may get more practical.