£1,000 is £1,000 to the customer whether the money is going to Apple, the gummint or otherwise... when exchange rates are low and the price in £ goes up, it’s pretty unlikely you or I have received an equivalent pay boost, so it costs more to us either way. Not apple’s fault but still apple’s problem at the end of the day!
You’re right, but my point is that $1,000 isn’t $1,000 to an American customer, so it isn’t a fair comparison.