IJ Reilly said:The only reason Apple has priced the black MacBook so much higher than the equivalent white MacBook is profits. They think some people will pay a $150 premium for the color, which is pure profit. That's okay, as far as it goes (and as a stockholder, I hope they sell millions of them), but I have stated a problem with this pricing scheme that does not rely on saying that "it sucks."
i have acknowledged in my previous post that it has been done for profits. but then apple is clearly a company that prides itself upon being 'cool'. being cool comes hand in hand with being different and unique. and this is also why they have done this.
If dell did this do you think they would manage to ship laptops that are in black and cost more (plus 20Gb extra). the answer is obviously no. only apple can do this and fair play to them.