IMO, that would only be the case if Apple operated in a vacuum. But, as I'm sure you know, it doesn't. Apple's Mac division competes with Intel, AMD, and NVIDIA. Apple itself recognizes this when it compares the Ultra to PC's in its own marketing and promotional materials (see screenshot).Especially when, as a feature set, ALL the Ultra has to be is “the fastest Mac”. Doubling up is a cost effective way of getting to “the fastest Mac”.
Thus Apple doesn't just want the Ultra to be the fastest Mac, it wants it to be fast relative to its competitors (not necessarily the very fastest, but fast enough to be respectable relative to PC workstations).