I saw a lot of bells and whistles, and I know they are meant to make things easier, but to me they add another layer of UI functions to memorize. One thing I can say for sure is that Apple makes really good commercials/videos. They make music really hip, cool and sexy.
I thought the opposite. It was all super good, super great, super fast, super cool and super super etc, they began to sound like contrived scripted idiots after a while.