So if I understand correctly, you’re targeting the business community? And business, as a form of trade, has been around a lot longer than any university by millenia. Yes, no SINGLE business has lasted that long, but business itself? Yeah.
* (Warning Will Robinson, here’s my rant). And isn’t the point of higher education to prepare graduates for, oh say, a career in business? Like a physician, MBA-anything, lawyer, any engineer, every accountant, even teachers, pilots, historians, journalists, whatever. I’m guessing here, but I’d expect the number of graduates who stay within academia (also a business) to be proportionately small. Even academia research is driven by business (archeologists, gene-splicers, cosmologists, and so on). I fail to see how the world of academia can be considered so cloistered from business to not be a part of it…or respond to its needs which ultimately drive academia. What value is it to the degree-holder to have not learned something useful to engage in gainful employment, other than the comfort s/he may take from having learned something others may not. OK, this is going off the rails here so rant over.
May want to “target” some other “target.”