Whilst out and about today, a long nag I’d been meaning to add to the pile was spotted on some storefront signage: the use of literal-“K” for words which begin with a hard-“C” (an example: “Kreative Kustards & Pastries”). It’s a really bad look, and yes, there have even been times when I’ve spotted the third word in a business name also being a hard-C done up like that. It’s always been in rural stretches during intercity road trips. When people do that, within that geographic context, they’re blowing into a dogwhistle as hard as they can and think most can’t hear the high-pitched whine.
People:
don’t do that. Just don’t. It makes you look like a — literal-“c” — clown at best, and at worst, a sympathizer of terrorists.
While I’m also thinking about this, another annoyance is one which, mercifully, has fallen from as frequent usage from its high (or low, have your pick) water mark during the late 1970s, 1980s and into the 1990s: that is, spelling a word like “complete” as “““compleat”””.
I don’t care what the rationale is. It makes you look illiterate and it makes me want to pronounce the word as “complee-at”. Nothing screams “I’m almost undoubtedly of a certain cohort and demographic” quite like the wilful misspelling of “-plete” as “-pleat” —
replete with all the baggage to go along with that.