Hi, I am Jun, 20 and I'm one of the recipients. this is my submission app
http://www.youtube.com/watch?v=KYPTiTJwUhM .
My clue is that, Apple always puts design in the first place, tech in second. So, even if you are not experienced in programming or techy, as long as you are presenting urself differently from most of the developers, you might have a big chance. I mean, putting ourself in Apple's staff shoe, there might have thousands or ten of thousands who applied for this scholarship, they will of course judge the app by it's cover and if it's nice, they will only then look through the content.
Well, I mean no offense to those who didnt got it, it's just my experience and opinion from my senior.Honestly, I wasn't quite a techy guy, i have only 1 year experience in Obj-C. For those who won it, congrats, and for those who failed, dont give up!