And the year after? At some point, they will have to get a new phone, and either they will have to accept the warmer / more yellow displays, or they will have to switch to some Android phone, although most high end Android phones also use Samsung OLED displays and have also trended more yellow this year. See Limeybastids posts on the previous page... clearly this change was intentional, actually a feature of the display meant to reduce blue light so that it doesn't affect your sleep cycle as much. I don't like it either, but I swapped a couple times and got one that was at least slightly better than the other two and acceptable to my eyes. Better than holding on to my aging iPhone X for another year only to run into the same thing next year. I only had to pay $399 for my 12 Pro Max because AT&T gave me $700 for my 3 year old iPhone X... that offer would have been off the table had I waited another year because the offer only applied to iPhones from the last 3 years being traded in.