I am not sure that I hate the Comic Sans font; but I understand where you are coming from maybe. Each decade or period had its fonts that defined that period in history in regards to advertising.
The problem is that much of our advertising today is done by "non-professionals" - and yes, I am one of those - that had an eye for the client they worked for. But perhaps no formal training in graphic arts.
At least I knew not to mix serif and non-serif fonts. And that fonts should be close to each other in a "family" way. I left advertising for the company I work for about a year ago.
When I was "in charge" I tried for a unified "corporate" look. Now each store is up to those that might know how to use PS or Publisher. That leads to people that never saw a font or a font effect that they never disliked.
Just because you have shadow effects for fonts, it does not mean they should be used. Nor does it mean that since you have 256+ colors to choose from; that each and every color needs to be used in a sign or poster.
Sorry for the rant; but it pains me after my hard 3 years work on a corporate communications policy when I did the advertising for my company, that we sometimes have signage that looks like a 2nd grade computer science project.
And don't get me started on the ad layout themes that I created; after much trial and error! Only to to have some under paid grunt at the newspaper churning out some quickie solution.
This is not a sour grapes post, at least as I see it. I should try an post some images of what I did verse what the grunts at the newspaper are doing. My company did a cost-benefit analysis, and I came up being the loser. At least they saw that I had benefits elsewhere in the company.
