It looks the same as the one i Found, yours is from a different reseller..
The one i found on Ali Express dont have an x-clamp, maybay also easier to install ?
And has free shipping...
Looks the same, yeah. I think the Alienware GTX765 overall is a safe choice for a swap, even though 1-2 guys in this thread had bad luck with incompatible or simply defective ones.
The x-bracket was unusable with the iMac's heatsink. It can be modified but not worth it IMO. Apple's bracket is just fine.
Paid 106$ for mine actually.