I've now done some testing of a top-spec 2015 vs 2017 iMac 27 i7. There are scenarios where the 2017 is louder, but it's doing much more work. In FCPX, when transcoding H264 4k video to proxy, the fan spins up quicker than the 2015. That's running the exact same job on both machines. To a casual observer it definitely sounds louder. But the 2017 is producing *twice* the performance, IOW it finishes a transcoding job in 1/2 the time of the 2015 i7.
Also, even though the fan spins up sooner, the 2017 CPU and GPU temps dont get excessively high. The CPU peaked at about 71C and GPU was about 50C. The 2015 i7 CPU was the same temp but the M395X GPU was 10C hotter than the 580 GPU on the 2017.
This is only one workload so the behavior may vary on others. The 2017 was staggeringly fast on this test vs the 2015, but it was also louder. The 2017 fan went to 2700 rpm and stayed there, whereas the 2015 fan ramped up slower, then stayed mostly around 1800-2100, with only brief periods at 2700. I'd personally take 200% better performance any day, but if this fan behavior is representative, I can see why it might bother some people.
When both 2015 and 2017 fans were at 2700 rpm, they sounded equally loud.