More is being discussed in this thread than just the 256 GB and 512 GB options. But: If you're considering just 256 vs. 512 GB options, then your statement that "Dell's prices for RAM and SSD line up quite nicely with Apple's" is particularly inaccurate, since (as I showed in post), Apple's pricing for a 256 -> 512 GB upgrade is double Dell's.This thread is about 256 GB and 512 GB options. Dell, Lenovo, Razor are more expensive to about the same as AAPL. If you need or want more storage internally, then pay up or buy from someone else or find another solution. The reason we have corporations is to maximize shareholder value.
You could also just buy a thousand shares and pay for your storage off capital gains.
If you want to compare purely the cost of upgrades, you should look at just that, which is what I did. It gives the clearest picture, because it eliminates other variables.
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