c4d looks great, but it's starting to get very expensive to do 3D as a hobbyist who only does modelling and sculpting a few times a month. I'm already giving Adobe $50 / month, I don't want to have to give Maxon ~$100 / month too (especially if ZBrush ends up subscription too)
It feels like the perfect environment for Apple to come out with the 3D equivalent of Logic Pro or Final Cut, and suddenly start attracting amateurs with the pitch of "Yeah, our hardware is more expensive, but wouldn't you rather pay $200 once for pro level software, and not a few thousand a year?"
Especially as Apple are supposedly coming out with a VR headset in 2022, and AR after that, with the idea that these devices are going to replace the iPhone: the demand for 3D content is going to explode. The iPhone succeeded in part because literally anyone can learn to make apps even if they're 12 years old and have no money. That's not the case in 3D content creation at the moment (with the exception of Blender), where you need a decent amount of money just to get a foot in the door.
Not to mention most 3D software is unnecessarily complicated, with often incredibly weird non-standard UIs that are very much the opposite of Apple's own design philosophy of making things simple and accessible to as many people as possible.
In short, hey Apple, if you want your VR / AR dream to succeed, buy Maxon.