What's the betting it will be £499??
I'd say evens. it's a widely accepted business practice to covert $US into straight £GBP as rip off britain is a 'punishment' for living in England.
The thieves and criminals who set these global pricing guidelines justify their stealing of our money by saying ' global currenty fluctuations'.
translated, this means " it's rip-off britain. shut up and pay up good sport, just like you have done for years...you didn't really expect to pay an equitable price for consumer goods, did you? you must be mad to think you would get a fair price"
I would be absloutley staggered if they didn't go dollar to pound straight in the pricing.