It is for creating ads in Google search.
You can easily have 20 tabs on it if you are managing multiple websites and ad accounts as an agency or even as someone working internally as it is a Pro tool for ad managers.
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As a feedback after a few months at this. 8gb is enough, since it is still so fast and not choking while managing many tabs, but you definitely need to be aware of how many tabs you are using when using heavy work-related web apps (and there are lots of them now). But it has not become a problem so far.
Intel with 16gb choke on Google Ads too.
More and more people will be using Web Apps rather than desktop apps with the trend of remote work.
And with these heavy webs app, you cannot just block them because they use more ram. Plus you can easily replicate their ram usage since you can have 10 tabs of the same web app running. Which makes it heavier than pro Desktop apps since their window is their browser where anything can essentially run.
Web apps being in the browser can ingest more data quite quickly and browsers like Safari have no choice but to accept it and just say "The website is using significant memory".
So yeah go for more ram. (even though 8gb is fine)