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Regardless of the merits of an Action Button, the location and design is atrocious. Why place such a tiny button on the far top if it’s supposed to be for quick access? Just Apple marketing its way out of removing a switch, just like Dynamic Island actually taking up more screen estate than the notch.
 
The more I think about it, the Action Button on the iPhone 15 Pro is going to make my life much harder -- specifically because it replaces the mute switch which is super important. By being a physical switch, you can just feel if you're on mute without taking your phone out of your pocket. This is something I do daily when in meetings and other scenarios where I don't want my phone to ring. With the Action Button, you have to press and hold but you don't know before if it's already on mute or not. Maybe you can feel with haptics -- don't know. But still you're going to have to press and hold just to find out and undo it if it was already mute.

They should have added the Action Button in addition to the mute switch. There's plenty of room.

(Also never liked the power button moving to the right side. I hit that way too often accidentally. Should be on the top like iPhone 1-5. Then you can stand it on it's side too).

My guy. It is what it is. There’s nothing you can do to change it.

You have three options(really 2)
1. Get a 15 and try it
2. Don’t get a 15
2a. Stay with your current phone and Get a 14
2b. Get another phone than has a physical switch.
 
I'd be much more interesting in an action button than the mute switch. My phone goes on mute when it first comes out of the box and goes off mute maybe twice a year. If I could get a button in its place that could launch an app of my choosing or even run a shortcut, that could be 100x more useful.
 
i’d be willing to bet that most people leave their phone on silent 99% of the time and never touch that switch. Now, you could leave it on silent and have a shortcut button instead. And if you want to use it for ring, silent, you still can. So I don’t really see what issue that creates. They’ve said that there will be a very clear way of knowing that it switched from ring to silent. As far as their reason for not doing both, it’s probably just to do with their simplicity design and not adding another button
 
I like the Touch Bar on my 2020 MBP. Why does everyone hate the Touch Bar?

And for what it’s worth. I agree with OP … I check if my phone is on ring just by feel at the start of every meeting. Now I won’t be able to do that and instead will have to get my phone out and look at it while the speaker is presenting and it’s going to make me look like an ass :/
I dunno about the Touch Bar. I’ve never particularly felt the need for F-keys on a Mac*, and a screen is better for the kinds of media control functions that Apple has used the F-keys for. When it comes to F-keys, I find that it’s usually bulky cross-platform (often ported from Windows) professional applications that use them (in my case, usually IDEs). I think Apple expected those types of applications to use the Touch Bar, which notionally should have been very useful as a contextual interface (to use the IDE example again, debugging controls would be great to have there and not have to use the mouse or four finger salutes to operate**). But it never really happened for some reason, and I think users with strong muscle memory probably hated it. (Though I never use F-keys even on Windows, I typically use a 60% keyboard.)

As for the mute switch, I just leave my phone on vibrate all the time. Avoids the faux pas of your phone suddenly ringing during a movie, work, church, etc., especially when it’s probably a scammer or telemarketer anyway. I’ve never felt the need to let notifications play sounds***, for instance. So I like the option of using it for other tasks. Using it as a camera shutter sounds nice, it’s always been a little weird to use the volume keys for that. Or the ability to launch Shortcuts, which is probably what I’ll actually do with it. Shortcuts is really powerful (Python scripts through Pythonista, JSON requests, RSS parsing, and web scraping [complete with a regex engine], x-callback-url support, launching shell scripts over SSH, the ability to run other shortcuts [and pass input into them] and a lot more, and the only one that I mentioned that isn’t included by default is Python support), and I used to have some serious automation set up in it back when it was a third party app.

* The first Mac keyboard to have F-keys was the Apple Extended Keyboard. Seems like there was a system extension that let you program them as shortcut keys. Cut, Copy, and Paste were commonly assigned to F1, F2, and F3, for instance. By the time the iBook came out, it had already become volume and brightness control, like it is today.

** Yeah, sure, you can always reassign shortcuts on a Mac, but the more keyboard shortcuts an app has, the harder it is not to find a conflict.

*** One of the most important steps to taming the number of notifications you get is to silence them and make some of them deliver quietly. Honestly, one of the most important aspects of my Apple Watch is that all the important notifications go to it. If it goes to my phone, it’s probably not that important. And it was probably a mistake to allow push notifications to play a sound in the first place, because that’s one of the aspects that drives phone overuse, especially with regards to social media apps. “Ooh, that sound means someone retweeted a tweet of mine! Time to open Twitter!****”

**** I don’t think I’ll ever call it X. What are you supposed to call an individual tweet on a service called X? But regardless, I’m glad I got rid of mine years ago. I’m about 6, almost 7, years clean. (And yeah, it really was an addiction for me.)
 
The more I think about it, the Action Button on the iPhone 15 Pro is going to make my life much harder -- specifically because it replaces the mute switch which is super important. By being a physical switch, you can just feel if you're on mute without taking your phone out of your pocket. This is something I do daily when in meetings and other scenarios where I don't want my phone to ring. With the Action Button, you have to press and hold but you don't know before if it's already on mute or not. Maybe you can feel with haptics -- don't know. But still you're going to have to press and hold just to find out and undo it if it was already mute.

They should have added the Action Button in addition to the mute switch. There's plenty of room.

(Also never liked the power button moving to the right side. I hit that way too often accidentally. Should be on the top like iPhone 1-5. Then you can stand it on it's side too).
I agree 100%. Seems no one at Apple thinks these things thru.
 
I suspect, given how neurotic Apple is about these kinds of things, they’ve given it some thought…

Given how butt-freaking-stupid some of their "upgrades" have been in their software over the years, I bet they didn't give it much thought at all.
 
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Pulling the phone out of your pocket to see if it muted will make your life much harder? I think you need to experience some adversity to put things in perspective.

From a design standpoint, the mute switch had one use — the action button has multiple uses, which is a much better use of space. Also, Watch has never had a mute switch — has this been a problem for you?

I actually don’t use any buttons on my iPhone — I do everything through assistive touch. But the action button will be useful for me, primarily with the camera.
 
Given how butt-freaking-stupid some of their "upgrades" have been in their software over the years, I bet they didn't give it much thought at all.
I’m sorry, but this is a company that literally tests out hundreds of variations of the button press “feel” or sound it makes when considering hardware choices. That’s just a plain fact. The process has been documented dozens of times over the years. There is absolutely no chance this hasn’t been considered.
 
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Meh another cheap-feeling button that I won't want to use because it will get even more loose and wobbly over time...
 
Based on his reply to every commenter who disagrees with him, OP clearly just wants to argue with everyone.

People get mad when Apple doesn't give people enough customization. Then they change a button to allow more customization and people then get mad about that. There's no winning.

I welcome this change for 2 reasons. First is the customization that I just mentioned. Secondly, I've owned iPhones since the 3GS and have always kept my phone on mute. The only exceptions in all those years were when a family member was sick, so I unmuted the phone overnight if they called while I was sleeping. That's it.

OP I'm sorry there's no more dedicated mute switch. You could buy the regular 15. Other than that, I think the only other phone on the market that has a physical switch for sound profiles is the Oneplus Nord 3.
 
During the keynote they said that the haptic pattern of mute is different than that of unmute

Overblown concern imo

They were never going to keep a switch. Next year these won’t even really be buttons — they’ll be solid state.
Willing to bet the solid state will be only be for the ultra model
 
We also need to rip out Fly-by-Wire on all aircraft and reinstall cables so pilots have an accurate read of the situation just by touch. We may be able to save weight by ripping out FADEC (Full Authority Digital Engine Control) on all engines and reinstalling cable throttling systems. While we're at it we can get rid of HUD and glass cockpits and go back to analogue gauges and instruments.

We might also want to re-employ Flight Engineers. The pilot and first officer will all be busy 'feeling' the controls - they need someone to watch the engines and fuel gage! The manufacturers and airlines can cash in by promoting 'real' pilots who get you there by 'dead reckoning!'

By all means, lets keep the silent switch exactly the way it was - it's not hurting anything (advancement of technology)! Might want to ask Apple nicely to bring the headphone jack back too. There's plenty of space!

FBW provides lots of “feel” feedback in the controls. I hear FADEK is great, though I’ve never flown a plane with it. We adjust throttle control just fine the old fashion way. Personally, I’m not a fan of the glass cockpit and I find that I much prefer the scan. But hey, that’s just me.
 
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FBW provides lots of “feel” feedback in the controls. I hear FADEK is great, though I’ve never flown a plane with it. We adjust throttle control just fine the old fashion way. Personally, I’m not a fan of the glass cockpit and I find that I much prefer the scan. But hey, that’s just me.
Yes, it was more a tongue in cheek thing, not strictly accurate. I was just trying to point out what to me is the absurdity of buying a tech device while wanting certain things about it to remain the same.
 
I'll be honest, @sherwinzadeh - I'm not sure I'm smart enough to remember which mute button position means on and which means off. Just flipped mine back and forth several times and was immensely unclear on whether my phone was muted or unmuted. If you have mastered distinguishing that, I can appreciate why you might be bothered by the switch to a press-able button. As for me, I don't really want my phone ringing OR buzzing, so I'll probably use the Action button for something like Voice Memos, and switch it to Translation when I travel internationally... that's gonna a REALLY helpful use case for the global community.
 
Wait did Apple mention how you’ll be able to toggle ringer when using action button for something else? I didn’t see that reported anywhere….. I’m assuming a toggle in the control center?
 
I’m sorry, but this is a company that literally tests out hundreds of variations of the button press “feel” or sound it makes when considering hardware choices. That’s just a plain fact. The process has been documented dozens of times over the years. There is absolutely no chance this hasn’t been considered.

Then explain removing the text selection magnifying glass (yes, I know they walked that one back because it was BUTT STUPID). Or changing “time since full charge” to the utterly inferior “screen on time.” Or the UX disaster that is known as changing your bloody wallpaper.

Don’t even get me started on the steaming mess that is Apple Music.

Remember how interactive widgets used to exist many years ago? I love how that was walked back so they could pitch it as some revolutionary upgrade now.

Or how about removing the original, genuinely innovative, genuinely beneficial MagSafe from MacBooks. Also glad they brought that back.

Or Stage Manager. Why does that exist on Mac when the existing Mission Control and Spaces already exists and is much more intuitive and effective?

Or on macOS notification banners, instead of just showing the usual two options, there are instead two buttons which both pull up the same two options. Horrendous UX design.

Seriously. If they are indeed thinking these things through, then they’re thinking with their asses. They are nowhere near the innovators they used to be and instead are in this infuriating habit of changing things, often for the worse, just to change things.

When the solution to the frustrations looks like the older version of the product, you KNOW they didn’t think it through.
 
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