This in a way reminds me of the phablet. Samsung may technically have been first with larger phones, but nobody really remembers, and nobody truly cares. Apple ended up being the one to truly define / redefine the market due to their ability to deliver a polished user experience based on their control over hardware, software and services.
Today, being first accounts for very little on Samsung’s part, with their sales in the gutter, and Apple continuing its stranglehold on the premium segment of the market.
Same here. Microsoft may have been first with the 2-in-1 concept, but they really dropped the ball when it came to implementation. Nobody believed in Microsoft’s vision when they tried to market it, all we saw were memes of angry coaches slam-dropping their surface tablets into the ground, and the product basically never sold. It was a passable laptop, and a crappy tablet.
Conversely, the ipad started off as a very capable tablet (ecosystem and all), and each update has given it additional laptop-like functionality that strips away traditional pain points one by one. Today, the ipad has the largest App Store with the best tablet apps,
In a sense, this is a very Microsoft-like theme. They do have great ideas, but are often too early or too late to the market, and their inability to inspire the market and garner buy-in often means they will fail in the area where it counts the most - developer support.
I guess there is some truth in the age-old saying - history is written by the victors. Like I said - Microsoft may have been first, but they sure didn’t seem to have been able to leverage their first-mover status into any meaningful advantage.