Creating a new model at $999 to replace the $899 plus will move the average entry price from $974 to $1024, and gives the lineup something new and fresh - they can test out the new design and technology like variable aperture without mass producing on a full scale, ramping it up to a redesigned pro the following year.
I wouldn’t be surprised if the base model also gets the single aperture lens following this, making a clear distinction between the base and pro models after they add promotion to the base models. They need to keep them different and push people to the pros somehow. Also the rebrand is an excuse to push the base model to $899.
iPhone Airs
- 6.1 and 6.7 ($899 and $999)
- 6mm, single camera, promotion, aluminium
iPhone Pros
- 6.3 and 6.9 ($1099 and $1199)
- 8mm, pro camera system, promotion with AOD, titanium, best battery life.
I wouldn’t be surprised if the base model also gets the single aperture lens following this, making a clear distinction between the base and pro models after they add promotion to the base models. They need to keep them different and push people to the pros somehow. Also the rebrand is an excuse to push the base model to $899.
iPhone Airs
- 6.1 and 6.7 ($899 and $999)
- 6mm, single camera, promotion, aluminium
iPhone Pros
- 6.3 and 6.9 ($1099 and $1199)
- 8mm, pro camera system, promotion with AOD, titanium, best battery life.