The numbers I’d been referencing were indicating more like 20% and below across the EU. And, since the UK isn’t considered an EU country anymore, that would mean that them, like the US and the rest of the world, would see no functional difference in the products/services they have access to if the impossible happened and they ended business in the EU.
Apple’s already making WELL over what’s needed to run their businesses and stores, pay their suppliers, pay their employees and continue to pour dollars into R&D and provide a return to investors. Assuming the $92bn a year excludes the UK, that would be a
significant dent, but they’d still be pulling in $286bn in revenue from the rest of the world. Prices for those outside the EU wouldn’t have to go up, their research and development budget is $20 million, so that’s not affected either, and consumer feedback from the EU would be invalid as Apple would no longer be doing business in the EU. For the rest of the world, it’d likely stay at it’s current level as they’ve noticed nothing different in what they have.
A company making $286bn dollars would not suddenly be in “dire straits” and need to significantly alter their business practices.
EDIT:
Exploring this pretend scenario further, what Apple reports as “Europe” isn’t JUST EU nations.
Learn about how Apple generates its profits, breaking down its results by geographic region, with all showing year-over-year improvement.
www.investopedia.com
It’s European countries and India, the Middle East, and Africa. So, in order to get a REAL idea of what the financial impact to Apple would be, we’d have to be able to pull India, the Middle East and Africa numbers from what Apple reports as “Europe”. And, any other countries that would be considered “Europe” but not in the EU like the UK. Fun stuff![/b][/b]