Since a lot of people need to understand or have basic business acumen. Most developers will not make more money selling directly or placing their app in a lower volume App Store. Let us look at the numbers: say you sell your app for $5, average about 5,000 downloads a month from the Apple App Store, and pay a 15% commission. So that is a gross of $25,000 and a net of $21,250. Now, let's say you can get about 1,000 monthly sales from a store that only changes 5%. So that is a gross of $5000 and a net of $4,750, which is a difference of $16,500.