Like I have said before many times. AMD's marketing team is rubbish. They have genuinely great hardware, that offers phenomenal value, and they should be shouting, and screaming to the world about this, pre-release, yet they have shut up their mouths. Well, they want to hardware speak for itself, but... it not always sell the hardware.
This is the best example what differs AMD from Nvidia: AMD is run by Engineers. Nvidia is run by people from Marketing department. Intel is run by technology.
Nvidia and Intel sell the most hardware, regardless of how good or bad it is. AMD sells small amounts of hardware regardless of how good or bad it is.