I would say that where the old flagship brands have left, newer flagship brands have taken their place and do a better job at being flagships, but the lower and mid-tier phones are better value and are more appealing to tge masses.
Samsung is still clinging on but they face stiff competition, and not from Apple, but from the flourishing newer Android brands.
Apple is stable numbers wise and dominate profit wise, but marketshare wise, pose no immediate threat due to their pricing and lack of value, which correlates directly to their pricing, especially within developing markets, which in cases like India, account for billions of users.
If we were discussing just flagships, Apple would be the undoubted winner and Android would be in decline but it's the budget and mid-tier markets which sell the most phones globally, and global sales determine the marketshare.
If Apple were to make decent lower priced phones, that were competitive against their Android counterparts, unlike the SE and MINI, then Andriod would more than likely decline, but Apple won't do that, that is the antithesis of Apple's business practices, and would lead to the eventual decline in their flagship demand.
This, imo, is what's happening with Samsung, the A series is enough for people, they don't really need S series when an A52 is good enough.
Then you have competitors making phones that are equally as appealing, there's only so many of us who are silly enough to buy a flagship every year.
My take is Apple own the flagship market but they'll never challenge the overall dominance of the global marketshare, and I don't think they really care to anyway as long as they are making ridiculous amounts of money.
That said, I'll probably buy another flagship this year.
Android in decline? ?
Samsung is still clinging on but they face stiff competition, and not from Apple, but from the flourishing newer Android brands.
Apple is stable numbers wise and dominate profit wise, but marketshare wise, pose no immediate threat due to their pricing and lack of value, which correlates directly to their pricing, especially within developing markets, which in cases like India, account for billions of users.
If we were discussing just flagships, Apple would be the undoubted winner and Android would be in decline but it's the budget and mid-tier markets which sell the most phones globally, and global sales determine the marketshare.
If Apple were to make decent lower priced phones, that were competitive against their Android counterparts, unlike the SE and MINI, then Andriod would more than likely decline, but Apple won't do that, that is the antithesis of Apple's business practices, and would lead to the eventual decline in their flagship demand.
This, imo, is what's happening with Samsung, the A series is enough for people, they don't really need S series when an A52 is good enough.
Then you have competitors making phones that are equally as appealing, there's only so many of us who are silly enough to buy a flagship every year.
My take is Apple own the flagship market but they'll never challenge the overall dominance of the global marketshare, and I don't think they really care to anyway as long as they are making ridiculous amounts of money.
That said, I'll probably buy another flagship this year.
Android in decline? ?
Last edited: