I’ve been into watches for about 30 years and used to have no problem paying £1k for a watch but that mindset changed when I started buying Apple watches due to their short shelf life. It’s gone from owning a watch that i’ll enjoy for years to a watch that is a more functional use that loses most of its resale value and is redundant after 6 years max. For that reason alone I won’t justify paying £600+ just to have an exterior case that’s made from a harder and shinier material. The aluminium Watch isn’t cheap and certainly doesn’t look cheap, but is affordable enough to write off easily after a few years use IMO.The only thing that stops me from buying the SS versions is the resell and trade in value. If it wasn’t so bad I would’ve opted for the SS instead of aluminum. I upgrade my Apple Watches every 2 years, but this may be the first year I stretch it to 3. So far my S4 is doing okay.
The Hermes AW fascinates me in that it’s more than double the price of the normal stainless again and I’m not really convinced what it offers? It’s a very nice looking watch I must firstly say. The exclusive faces aren’t that special though (my opinion of course) and like the Hermes handbags and belts the company is famous for, the straps are shockingly expensive for what they are. As long as the consumer has brand satisfaction I suppose, but Hermes are like the lower luxury Michael Kors of the mechanical watch world. The Hermes AW does hold its value well though compared to the standard SS models so it has that in its favour.