For the life of me I cannot understand why this is so difficult for you to comprehend. That millions of people who are pleased with a product and a brand to the point where they don't need to compare it to anything else and focus their energy's on more important things in life.
When I was a wee lad I made the decision that Coca-Cola was the best tasting cola and that was it. For the last several decades when I want a cola I reach for a Coca-Cola. I don't need to check out what Pepsi is doing or what RC Cola is doing or any number of generic off-brands. I'm good with Coke. Same with Q-Tips, same with Jell-O, same with Band-Aids. I'm sure there are companies making alternative cotton swabs, gelatin desserts, and adhesive bandages but I've trusted those products from those brands for decades and I really don't need to see if there have been any big innovations in the stick I put in my ear when it needs cleaning.
Same thing goes for Android, the RC Cola of smartphones.