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Anyone else put off by Tim Cook's forced enthusiasm during keynote?
- Thread starter doc shivers
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Why would you expect him to be excited about a phone that is essentially the same thing as the past 3 years, just slightly longer and with a new processor? This is the first keynote I can recall where there was no ooooohing or ahhhhhhing or even applause from the crowd at anything announced. Its not like he was introducing a phone like the Galaxy S3 that actually has features no other smartphone has. Samsung has taken over.
While I somewhat agree that Tim looked and acted uncomfortable up there I think we have all been spoiled by Steve. I truly believe that Apple was so much a part of Steve that he couldn't help but be excited when he got up in front of a crowd. I mean no disrespect when I say this But I believe he was such a narcissist that he wouldn't let anyone else get up there and that also accounts for his obsession with preparing for a keynote the way he did. He is one of the only CEO's that I know of that did big presentations like the keynotes. I also believe he had a lot of trust and faith in Tim or he wouldn't have left him in that role. He also has a great team around Tim that can support him even if he's not the best presenter in the world.
Will Tim ever be Steve? I doubt it, but I give him credit for trying and stepping out of his comfort zone to do what only a very few can do. I'm sure his other strengths more than make up for his ability to be the showman that Steve was. Let Jonny and Phil and the others put on the show and Tim can stick to what he does best, run the company.
I think they did the right thing by keeping the iPhone the size they did. I have big hands and I don't like the big screen phones out there. I'd be just fine if they'd left it the same as the 4. I guess that's why they say "opinions are like ..........."
Will Tim ever be Steve? I doubt it, but I give him credit for trying and stepping out of his comfort zone to do what only a very few can do. I'm sure his other strengths more than make up for his ability to be the showman that Steve was. Let Jonny and Phil and the others put on the show and Tim can stick to what he does best, run the company.
I think they did the right thing by keeping the iPhone the size they did. I have big hands and I don't like the big screen phones out there. I'd be just fine if they'd left it the same as the 4. I guess that's why they say "opinions are like ..........."
swingerofbirch
macrumors 68040
I could pretty much guess the adjective he was going to use before he used it. Phenomenal, incredible, amazing. It was not good. Each one was so trite. And it's annoying to be reminded about the entrenched power you have when it's not interesting to the consumer. When they talk about how many songs they've sold, how many credit cards they have on file, how many apps they've sold, etc., to me it would be like AOL talking about how many people still pay for dial-up. I make that comparison because to me iTunes is now sort of like AOL. It was a great start, but I don't need it now.
If you want to see a really great address watch Jeff Bezos' Kindle announcement. It's less about Amazon's laurels and more about new things.
Steve Jobs said, "I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next."
For some reason I get the feeling Tim Cook doesn't know what's next. But he's got the only job in the world where you can show up for years to come and not know what's next and keep doing the same thing without the company floundering. That's part of Apple's problem. They have no motivation. George Costanza's employers eventually figured out he had no idea what he was doing. I don't think we'll have that luxury with Tim Cook for a long time. All Tim Cook has got to do is stand at the bridge and not touch the wheel. Inertia will keep this battleship going for a while. And then it'll slow down. And just be a big monstrosity in the middle of the ocean. Kind of like AOL.
I very well could be wrong. It's a feeling I have.
If you want to see a really great address watch Jeff Bezos' Kindle announcement. It's less about Amazon's laurels and more about new things.
Steve Jobs said, "I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next."
For some reason I get the feeling Tim Cook doesn't know what's next. But he's got the only job in the world where you can show up for years to come and not know what's next and keep doing the same thing without the company floundering. That's part of Apple's problem. They have no motivation. George Costanza's employers eventually figured out he had no idea what he was doing. I don't think we'll have that luxury with Tim Cook for a long time. All Tim Cook has got to do is stand at the bridge and not touch the wheel. Inertia will keep this battleship going for a while. And then it'll slow down. And just be a big monstrosity in the middle of the ocean. Kind of like AOL.
I very well could be wrong. It's a feeling I have.
I keep wondering that myself. AOL, Yahoo, and Microsoft all went through this same thing.
What Apple needs to do is not just keep updating components for the market they do have, but keep exploring new markets.
One example that would be not "plug and play", but it would take off would be a car audio head, perhaps with a mechanism similar to the PowerBook Duo of yore for "injecting" and ejecting an iPhone on the go. The unique features it would offer would be Siri, and depending on the vehicle and access to the CANbus, some additional things.
There is always the "iKey" that Apple has gotten patents on, which uses near field communications so that the device can replace a badge at a card reader. Apple could creak its way into the enterprise with something that works with HID readers and a lock screen that shows an employee picture. Combine that with the low-level ARM function of "worlds" that can separate personal use of a phone from work stuff, and one device would work as a universal key, be it for a car (like higher end Nissans or the Prius), door access at work, and even a PIV/CAC reader for higher security stuff.
What Apple needs to do is not just keep updating components for the market they do have, but keep exploring new markets.
One example that would be not "plug and play", but it would take off would be a car audio head, perhaps with a mechanism similar to the PowerBook Duo of yore for "injecting" and ejecting an iPhone on the go. The unique features it would offer would be Siri, and depending on the vehicle and access to the CANbus, some additional things.
There is always the "iKey" that Apple has gotten patents on, which uses near field communications so that the device can replace a badge at a card reader. Apple could creak its way into the enterprise with something that works with HID readers and a lock screen that shows an employee picture. Combine that with the low-level ARM function of "worlds" that can separate personal use of a phone from work stuff, and one device would work as a universal key, be it for a car (like higher end Nissans or the Prius), door access at work, and even a PIV/CAC reader for higher security stuff.
I agree 100% i actually said this in another thread. he was forcing it so bad it sounded like he was whispering half the time. Phil and Scott were ok still a little off I actually thought Tony and Jags were the most comfortable.
Yes!!! Me and my father think Tim is a great man but he tries too hard when giving his keynotes. It doesn't come off as natural. I'm glad someone else feels this way.
Yes I noticed this and it appears to be totally fake. He did a similar thing at the very end of the last keynote he did. He tries to be dramatic and deliver compelling statements but in the end he just looks like he's going thru the motions.
The reason why it seems forced is because it is. Jobs was such a naturally engaging speaker that he was almost as much of a draw in these launches as the products were. They were so successful that Apple over the years has tried to turn it into a one size fits all formula in thinking that they can replicate every single detail as when Steve was delivering the keynote. It's obvious when you listen to each speaker use the same adjectives to describe something, the same emphasis on certain words, etc. It also goes beyond the speaking and extends also to the order of the presentations (I.e. starting with sales updates), PowerPoint fonts and so on.
It kind of stinks because some of these guys might be decent public speakers in their own style, but when forced speak and mimick the style and enthusiasm of Steve, it will always seem a little off.
The only guy that possibly has the chops to get back to that level is Jony Ive, IMO. But we've never really seen whether he can carry a full keynote. I'm just judging it as him being the person that makes me cringe the least when hearing speak.
It kind of stinks because some of these guys might be decent public speakers in their own style, but when forced speak and mimick the style and enthusiasm of Steve, it will always seem a little off.
The only guy that possibly has the chops to get back to that level is Jony Ive, IMO. But we've never really seen whether he can carry a full keynote. I'm just judging it as him being the person that makes me cringe the least when hearing speak.
It did seem forced to me.
The way he was talking about it. It seemed so faked and prepared to me, makes me feel a bit sad.
Would have loved to see J. Ive talk about it. Would love to see him as CEO of Apple though.
Ive would be a horrible CEO. Although I dislike Tim as a speaker/showman, I do believe he is a good CEO and Ive is a good designer. Something tells me that they provide balance to each other. Ive is too caught up in design and Time too much in policy.
That seems to be the consensus on Twitter. Too bad he's too introverted to get up on stage and present.
This.
Apple isn't run like a normal company, so it shouldn't be run by a bean counter like Tim Cook.
He's not incompetent.He's just a business man who like most business men puts money above all else.
We see that with the Apple stores and that will filter into everything they do. Steve is dead, Apple will change. Whether it will change for the better or worse, that's to be determined.
Should be interesting to watch for most of us, but probably very painful for those who have worshipped Apple over the years.
We see that with the Apple stores and that will filter into everything they do. Steve is dead, Apple will change. Whether it will change for the better or worse, that's to be determined.
Should be interesting to watch for most of us, but probably very painful for those who have worshipped Apple over the years.
I skipped over Cook in the stream and went straight to Phil Schiller and thought he was uncomfortable to watch. Forstall did a good job showing iOS6, letting it speak for itself. Schiller was just reading his bullet points while inserting hyperbole after hyperbole about how amazing the phone was and after 5 mins I was expecting him to pull the phone out of his pocket and start humping it.
Yep it will, just because it's an iPhone.
" Hey! Our new phone is....slower....smaller....with less features....worse battery life...than out competition. an 5 year old OS that has not been updated......oh yeah....its 700 dollars, but it says Apple on it! "