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It might seem an odd decision when the entire automotive industry is moving to electric, semi-autonomous vehicles – but instead of gaining a head start in the market maybe half a decade ago, today Apple is up against everybody, not just Tesla, Lucid, Polestar, Rivian, MG et al, with every single auto maker launching new EVs seemingly on a daily basis. I wonder what finally prompted the decision?
They aren’t. Start reading news elsewhere. Ford had lost billions on EV’s that no one wants. All manufacturers are cutting back on their plans. EV’s time has come and gone, again.

That's your takeaway?

You realize that the *first* cars were actually electric. Gas-powered eventually took over because of the technology at the time, and the powerful oil industry influences. We're now suffering the consequences of that, and it's time for burning fossil fuels to become extinct. We need to evolve.
Yep, over 100 years ago there were EV’s, and they still are a terrible idea. Didn’t make it then, not making it now. Perfect car for people that don’t go anywhere or have anything to do. That “child“ is so ugly governments need to tie thousand dollar bills around their neck just to get people to play with them, and even still they don’t.

Because we hate Elon and Teslas. Also because we love Apple and Apple Services. What kind of a question you are asking on an Apple enthusiast forum?
Wait when did we all start hating on Elon? He’s the golden child. Oh wait forgot he bought Twitter and now he’s Dr. Doom. 😄🙄
 
I was so much looking forward to the car where a damage of the mirror means that you have to replace the whole body of the car for $30,000.
 
No one will be able to figure it out. Human beings will be better drivers than computers for the foreseeable future.
Humans and computers has been cooperating together for a long time now when it comes to driving, they make up for our shortcomings. I don't see that changing in the future.
 
I think the full self drive car is a long way into the future. It can work in smaller designated areas (like cities in warm climates), but not in the countryside on a winter day. The systems are reliant on the very good road markings, heck they can't even spot a big dam on the motorway and drives straight into them without trying to avoid or slowing down. At least that's my experience with both Hyundai and Tesla. I guess Apple figured this out too ;-)
I do wish they made an electric car though. I´ve been driving electric cars since 2016, and will never go back. Just the pain of handing over something like $100 every time I have to stop for petrol is enough to keep me off ICE
 
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Everytime I’d criticize this some fanboy would come in with the “Apple can do two things at once!1!!” schtick.

Or they say remember the iPhone. Apple can do anything. They’re gonna save the thread for 10 years later when Apple cars are everywhere. lol.
 
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Always wondered whether Apple would actually release a car. Good to have a definitive answer. Focusing on CarPlay alone will be good.
 
It seems like Lucid is out there waiting to be purchased.

Lucid has released some of the best-engineered cars on the planet. If Apple is completely giving up on cars, they've sunk a lot of money and manpower. It hasn't been for a lack of trying.

Lucid's market cap is $7.29B. A $15 to $20B deal could get something done by letting Lucid still use their name, not unlike Beats.

Probably will be a while before it's wildly profitable, however, if at all. Ultimately, Apple's decided it's not worth it.
 
The lukewarm response to Vision Pro must have spooked them. Can't take multiple failures in short periods, I guess.
And with this, they(Jeff W.) made a massive mistake..
The previous mistake was going with an AR headset rather than a pair of glasses.

Starting to see the trend here
 
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It was obvious for a while that they'd never catch up.
All (or allmost all) of their manufacturing know-how is at 3rd-parties.

Tesla needed a decade to be able to build decent cars at a sustainable profit. And they had Elon to sleep on the factory floor.

Like him or not, Elon can drive people up and beyond their limits like only Steve Jobs could. And for such a project, you need an absolutely crazy, driven guy at the top.
 
It seems like Lucid is out there waiting to be purchased.

Lucid has released some of the best-engineered cars on the planet. If Apple is completely giving up on cars, they've sunk a lot of money and manpower. It hasn't been for a lack of trying.

Lucid's market cap is $7.29B. A $15 to $20B deal could get something done by letting Lucid still use their name, not unlike Beats.

Probably will be a while before it's wildly profitable, however, if at all. Ultimately, Apple's decided it's not worth it.
Apple should just purchase some good car builders, and put their software into it. It will sell like hot cakes.

Imagine running ipadOS apps on the center screen, Apple TV content when charging, airplay available, Apple home integration with automations for leaving/returning home, open/closing garage doors, control center car management………
 
It was obvious for a while that they'd never catch up.
All (or allmost all) of their manufacturing know-how is at 3rd-parties.

Tesla needed a decade to be able to build decent cars at a sustainable profit. And they had Elon to sleep on the factory floor.

Like him or not, Elon can drive people up and beyond their limits like only Steve Jobs could. And for such a project, you need an absolutely crazy, driven guy at the top.
I agree, no one at Apple seems excited to be building a car. Who is going to push the project if they don’t really know what to do?
 
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I don’t think it will be missed. Seeing what they did with Vision Pro it would have been ridiculously overpriced, it would have towed the battery on a separated trailer, it would have lacked basic features present in all other cars (turning? Braking?) and despite being twice as big wouldn’t have much room inside and you’d have the same field of view you’d get from a WWII tank.
 
And with this, they(Jeff W.) made a massive mistake..
The previous mistake was going with an AR headset rather than a pair of glasses.

Starting to see the trend here

I’ve been deeply skeptical of Williams since he became the design lead. He’s not a designer. He’s a COO. He should never have been put in charge of design. The fact that he was says SO much about Apple’s priorities.
 
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Hmmm...I'd assume they would have just bought some other car company.

They poached so many automotive executives and engineers that they basically did. But evidently no marketable product emerged. We’ve been reading about Apple’s EV team hollowing out as people leave for other companies for some time now.
 
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I agree, no one at Apple seems excited to be building a car. Who is going to push the project if they don’t really know what to do?

I think the car was a Jobs/Ive project. I recall reading about how they and several other Apple executives were driving Teslas early on and commenting about how it was basically like “driving a MacBook.” That seems to have been the genesis of the idea. But as we’ve seen, Apple under Tim Cook isn’t an idea factory so it’s no surprise they found no inspiration in continuing the project.

In fact, is Tim Cook really inspired by ANYTHING? He doesn’t even seem all that sold on the Vision, even though he (allegedly) forced it out before the engineering team thought it was ready. He appears to think of Apple devices only as product categories on a ledger, not as inspiring things that make life magical.
 
whoa it’s almost like this concept of fully autonomous self driving cars has been apparent bs from jump and any attempt over the last like 6+ years to make it happen has led to catastrophic failure 🤯 i bet that’s the only thing that’s like that tho, i’m sure ai and smart goggles will totally pan out 👍
 
I think the car was a Jobs/Ive project. I recall reading about how they and several other Apple executives were driving Teslas early on and commenting about how it was basically like “driving a MacBook.” That seems to have been the genesis of the idea. But as we’ve seen, Apple under Tim Cook isn’t an idea factory so it’s no surprise they found no inspiration in continuing the project.

In fact, is Tim Cook really inspired by ANYTHING? He doesn’t even seem all that sold on the Vision, even though he (allegedly) forced it out before the engineering team thought it was ready. He appears to think of Apple devices only as product categories on a ledger, not as inspiring things that make life magical.
they didn't need to build a revolutionary car, they didn't need to build an autonomous car, they just need to build a good car
 
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