Good. All trends point to the need of reduction of cars overall. Especially cars with only 1 person inside who would be just fine either walking, using public transport or on bike/scooter etc. There will still be market for families travelling long distance, businesses or worker carrying heavy equipment, where Apple can provide CarPlay or similar software, but Apple-bike or something similar should be more suitable for mass market.
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Apple Cancels Electric Car Project
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I am not surprised … Steve Jobs had a vision for the car, the television, the wearables with one product for everyone … Jony Ive made essential design that everyone can love, with slim lines and innovations … Tim has bumped the prices, inflated the size to bulky design, followed the competition and created two lines with clear divisions. Latest product AVP is a joke in term of prices and weight. No wonder that car has been scrapped with features that are not allowed yet and probably the price of a Rolls Royce that only His Grace Tim Cook can afford … I wonder who can take Apple To the next decades ?
Only speculation: maybe they're canceling altogether after looking into acquiring Lucid? Maybe Lucid rejected them and/or it would cost too much?
No arguments with any of that. This wouldn't be the first time people have argued against their own best interests.
I think they got scared by all the anti-trust legal stuff going on and the way the EU has said the MUST allow non apple apps on phones... can you imagine an apple car on apple subscription using on apple chargers and apple apps & after 3 years they simple stop shipping updates for your car model to force you to update you car model.
Good move. Apple never should have even thought about getting into the electric car business. Not only are the margins thin to non-existent, but nobody wants an electric car. Every car manufacturer is cutting back on EV’s with some discussing bringing back hybrids all due to the lack of demand. Demand being low plus high prices and few charging stations around just means billions of dollars lost. Unfortunately, Apple’s probably already sunk billions into this aborted project, but at least they were wise enough to get out now before spending billions more. They’re better off letting someone else build a car while supplying CarPlay software to the auto makers.
If this has to do with self-driving, it’s a high risk field where I don’t think we’ll reach level 4, let alone level 5, for at least a couple more decades. I’m a big fan of my car’s level 2 driving system, but I doubt I’d ever be comfortable with anything over a level 3.
Without massive improvements in battery technology, EV’s will continue to be a low-selling product.
If this has to do with self-driving, it’s a high risk field where I don’t think we’ll reach level 4, let alone level 5, for at least a couple more decades. I’m a big fan of my car’s level 2 driving system, but I doubt I’d ever be comfortable with anything over a level 3.
Without massive improvements in battery technology, EV’s will continue to be a low-selling product.
My previous gas car was a BMW X5M SUV that got 18mpg highway and which required premium grade gasoline. My trip was along the east coast corridor NJ to FL where average premium gas prices are $4.01
AAA Fuel Prices
gasprices.aaa.com
closer to the $245 - $260 figure... Either way my point stands its a far cry from the $60 I ended up paying.
I find it hard to believe your route is not well covered by the Tesla supercharger network, unless you live in some really obscure location.
There's no huge money to be made relative to the R&D required. Apple can basically release a very similar phone for 5 years and people will still spend £1000+ twice in that time to replace it with minimum R&D costs relative to the huge profits.
With a car there is so much after sales care I can't imagine it would be worth the negatives.
Apple is showing some discipline here. If they couldn’t make that charging mat up to their high standards, then certainly a car is impossible by comparison, LOL. They already have a huge footprint in the automobile space with CarPlay and can build on it. This makes FB *ahem* Meta look a bit silly in comparison, as they changed their name based on a concept they are chasing, and don’t even have the best product in the meta space. Focusing more on AI software and hardware for Apple will bring better returns down the road. I hope some of what they have learned will help their other product development, eg better maps app, use of lidar, etc.
Someone should really stop reading MSM 😂
MSM won't tell you Tesla Model Y is the best selling vehicle of any kind (not just EV, but including ICE) in the world in 2023, despite its premium $40,000+ average selling price.
And it will continue to be the best selling until Tesla's ~$25,000 next generation vehicle ramps up.
Evs are not ready for prime time. Too many issues to sort out. Maybe in another 5 yrs or so.
No it won’t. It’ll just get more and more expensive to produce as demand for it drops.
This. Maybe not never, but not in the foreseeable future. I´ve been driving EVs for 8 years already.
I’m seeing a lot of comments on social medial saying of course Apple was never building a car. Um, based on all the reporting Gurman has done on this over the years that absolutely was the ultimate intent of this project. The notion that Apple could bring an autonomous/self-driving software platform to market but not a car makes zero sense. One could argue Apple is better at hardware than software. Apple is rarely, if ever, just a piece of technology in someone else’s product. There’s little evidence that existing car makers are looking for someone else to provide the autonomous/self-driving platform for their EVs. Gene Munster says Apple should buy Rivian. I’m not sure what the point of that would be but I do see people driving Rivians (trucks and SUVs) in my city and they look really nice. They’re also like $80K.
Not sure about that. Charging time is still prohibitive.
my next car will be hybrid, not EV. It’s much more reliable.
The pay off depends on the energy it takes to charge them. Even on the worse energy production (coal) the pay off is around 8 years. Given the average age of a car on the road is over 12 years safe to say it still less than an ICE powered.