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Of all the people to sit down with why her? He’d be better off with…well…a journalist…ideally from a tech background like Zoe Thomas or Mark Gurman.
She's one of the biggest entertainers at the moment. Tim doesn't care about talking tech as much as getting as many as much publicity for this interview as possible. Honestly, I don't know that Tim is even a tech guy as much as a business leader/figurehead at Apple.
 
Steve chose his successor from Scott Forstall and Tim Cook at the time.
Let's guess the list of successors this time.

Daydream: Expect Scott Forstall to return to his throne
 
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Of all the people to sit down with why her? He’d be better off with…well…a journalist…ideally from a tech background like Zoe Thomas or Mark Gurman.
Heck, If I was to spend a hour with someone I would pick Dua Lipa over Zoe Thomas or Mark Gurman too.

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Of all the people to sit down with why her? He’d be better off with…well…a journalist…ideally from a tech background like Zoe Thomas or Mark Gurman.

Because Tim Cook wanted a nice low pressure way to put out this press release. So they handed her a script and she read from it so he could read his prepared statement in response.
 
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A real journalist might have asked some akward questions, like for instance, why is Apple taking the pee out of it's customers, with upgrades almost good enough, but not quite 😏
This was just a virtue signalling PR interview, of which Tim is doing more and more of.
Having said that, he's done well for Apple, just not so well for the customers.

Cook is press-trained out the wazoo.. Asking questions like that will get no response of any value, and could just end the interview.
 
Steve Jobs was Apple's CEO from 1997-2011. During that tenure we got:

- iMac
- MacBook
- MacBook Pro
- MacBook Air
- Mac Mini
- Mac Pro
- iPod
- iPod Nano (including one that could be worn on the wrist, a Mickey Mouse clock face, integration with Nike shoes and a step counter.)
- iPhone
- iPad
- Final Cut Pro
- Lightroom
- iWork (Pages/Keynote/Numbers)
- iLife (iPhoto/Garage Band/iWeb/iTunes/iMovie/iDVD)
- iCloud
- macOS
- iOS
- Transition from PPC to Intel
- Apple TV
- iOS App Store
- iOS In-App Purchases
- Siri

Tim Cook has been Apple's CEO for nearly as long - over 12 years. Surely he's got a list 80% as long and about as high quality, right?

- Mac Studio
- iMac Pro (no wait, that was already cancelled)
- AirPods
- Apple Watch (no wait, that's just a rebranding of the iPod Nano)
- Transition from Intel to ARM
- AirTag (stalkers rejoice!)
- Air Power (no wait - oops)
- Apple TV+
- Home Pod (basically Siri unchanged from 2011, but now without the benefit of a touchscreen!)
- Acquired Beats
- Apple Pencil (remember how firm Steve was about saying they'd never make a stylus? Tim Cook decided what Steve actually meant was that Apple wouldn't make a stylus that wasn't 20x as expensive as any other.)

Pretty much all of Apple's success during Tim Cook's tenure can be directly attributed to Steve Jobs. The only good things to come from Apple which arguably weren't part of Steve's plans were a few Apple TV+ shows and the transition of the Mac over to ARM. But even those arguably started under Steve.
 
Pretty much all of Apple's success during Tim Cook's tenure can be directly attributed to Steve Jobs. The only good things to come from Apple which arguably weren't part of Steve's plans were a few Apple TV+ shows and the transition of the Mac over to ARM. But even those arguably started under Steve.

Steve had been dead for a decade. He personally picked Cook as his replacement, and asked told him to run the company as he saw fit, not as Steve would. This quasi-hero worship of Jobs is obnoxious.

Time to move on.
 
My main fear when Jobs left is that we'd lose the "Apple-ness" of Apple, they're incredibly unique in a market non-design.

Thankfully we didn't. The spirit is still there, the design ethos remains. It's occasionally watered down now Jobs and Ive aren't around but it's still high quality.
 
Steve Jobs was Apple's CEO from 1997-2011. During that tenure we got:

- iMac
- MacBook
- MacBook Pro
- MacBook Air
- Mac Mini
- Mac Pro
- iPod
- iPod Nano (including one that could be worn on the wrist, a Mickey Mouse clock face, integration with Nike shoes and a step counter.)
- iPhone
- iPad
- Final Cut Pro
- Lightroom
- iWork (Pages/Keynote/Numbers)
- iLife (iPhoto/Garage Band/iWeb/iTunes/iMovie/iDVD)
- iCloud
- macOS
- iOS
- Transition from PPC to Intel
- Apple TV
- iOS App Store
- iOS In-App Purchases
- Siri
In other words:
- max, iPod, iPhone, iPad, software, some services, Apple TV, in app purchases, Siri and manufacturing in China.
Tim Cook has been Apple's CEO for nearly as long - over 12 years. Surely he's got a list 80% as long and about as high quality, right?

- Mac Studio
- iMac Pro (no wait, that was already cancelled)
- AirPods
- Apple Watch (no wait, that's just a rebranding of the iPod Nano)
- Transition from Intel to ARM
- AirTag (stalkers rejoice!)
- Air Power (no wait - oops)
- Apple TV+
- Home Pod (basically Siri unchanged from 2011, but now without the benefit of a touchscreen!)
- Acquired Beats
- Apple Pencil (remember how firm Steve was about saying they'd never make a stylus? Tim Cook decided what Steve actually meant was that Apple wouldn't make a stylus that wasn't 20x as expensive as any other.)
In other words:
- max, Apple Watch, apple silicon, air tag, air pods, HomePods, more services (makes more revenue than jobs’ apple), beats, Apple Pencil, bigger iPhones and more innovation. Plus most valued company.
Pretty much all of Apple's success during Tim Cook's tenure can be directly attributed to Steve Jobs.
Pretty much all of apples success under Tim Cook can be attributed to Tim Cook.
The only good things to come from Apple which arguably weren't part of Steve's plans were a few Apple TV+ shows and the transition of the Mac over to ARM.
In other words the most ground breaking revolution being apple silicon was significantly downplayed. I’m going to upplay it.
But even those arguably started under Steve.
No they didn’t.
 
Of all the people to sit down with why her? He’d be better off with…well…a journalist…ideally from a tech background like Zoe Thomas or Mark Gurman.
No need for Tim Cook to sit down with Mark Gurman as he could just write about how an interview with Tim Cook would go using his Power On newsletter. He'd tell us how Tim Cook would respond to his questions with 100 percent accuracy... just like his future Apple product predictions. 🤣
 
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